About me.

I'm Yahli Kotler, a student with a strong interest in business, strategy, and how companies actually work behind the scenes. This site is a portfolio of the writing, case studies, and pitches I've produced alongside the work I do outside the classroom.

Outside of school, I've been a marketing intern at ARKO Corp, a Fortune 500 company. I'm a partner and head of marketing at an AI startup, and I founded and run a nonprofit organization. I've also completed an online business course through The Wharton School at UPenn.

In class, my favourite work has lived at the intersection of strategy, marketing, and product. That includes a deep dive on how Apple operates as a company, an original product pitch designing an SUV for McLaren, and an elevator pitch for a smart ball built for sports.

I want to study business because it's been around me my whole life. My dad is a businessman, and watching his career, the way he thinks about decisions and the way money actually flows through a company, is what first pulled me in. I plan to run my own business one day, and I'm treating every project here as a step toward becoming the entrepreneur I want to be.