About
About me.
I'm Yahli Kotler, a student with a strong interest in business, strategy, and how companies actually work behind the scenes. This site is a portfolio of the writing, case studies, and pitches I've produced alongside the work I do outside the classroom.
Outside of school, I've been a marketing intern at ARKO Corp, a Fortune 500 company. I'm a partner and head of marketing at an AI startup, and I co-founded a nonprofit organization. I've also completed an online business course through The Wharton School at UPenn.
In class, my favourite work has lived at the intersection of strategy, marketing, and product. That includes a deep dive on how Apple operates as a company, an original product pitch designing an SUV for McLaren, and an elevator pitch for a smart ball built for sports.
I want to study business because it's been around me my whole life. My dad is a businessman, and watching his career, the way he thinks about decisions and the way money actually flows through a company, is what first pulled me in. I plan to run my own business one day, and I'm treating every project here as a step toward becoming the entrepreneur I want to be.
Areas of focus
AP Capstone Reflection
Going through AP Capstone, Seminar one year and Research the next, pushed me to take my work more seriously than I had before. It was the first time school really asked me to sit down, focus, and put actual time into something instead of just getting it done.
Seminar was mostly about learning how to look at a topic from a few different angles and put together an argument that actually held up. It was a slower kind of work, and it taught me to slow down too, to read carefully and figure out what I really thought before writing anything.
Research was a longer project. One paper, one question, a lot of time spent on it. I learned to plan ahead, work on it a little at a time, and stop waiting for the perfect moment to start. Most of it was just showing up and chipping away.
More than anything, it made me better at sitting with one thing for a while. I am more patient with my own work now, and I notice when I am rushing through something that deserves more time.
Field notes
From the floor.
