Business Projects
Assignments and projects from my business capstone class.
2025
SlideshowApple Business Strategy — Presentation
Slide deck on Apple's marketing, innovation, and finance
Co-presented with Corey Zaslow. Walks through the founding of Apple, the Jobs–Wozniak partnership, price skimming, the innovation flywheel, annual revenue growth, and a critique of Apple's pricing flaw based on Bain's Elements of Value.
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2026
SlideshowLaunching McLaren's First SUV — Presentation
Slide deck pitching a luxury performance SUV for McLaren
An 11-slide management pitch responding to a CEO assignment: design and launch a McLaren SUV to compete with the Lamborghini Urus. Covers the market shift, competitor proof, product strategy, revenue impact, budget, financial timeline, risk, and staffing.
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2025
SlideshowMarketing: The Three Pillars — Presentation
Slide deck on segmentation, targeting, and positioning
My final presentation for the 2025 year — breaking down the three pillars of marketing (segmentation, targeting, and positioning) and contrasting in-house vs. agency marketing approaches.
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2025
Product PitchSmart Sports Ball — Product Pitch
A GPS-tracked ball that solves lost balls and tracks player statistics
An end-to-end business proposal for a sports ball with an embedded tracker — covering the pain point, target market, capital ask, valuation, patent strategy, marketing plan, and SWOT analysis.
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2025
VideoSmart Sports Ball — Elevator Pitch
A 60-second video pitch for the Smart Sports Ball product
A short elevator pitch video for the Smart Sports Ball — the GPS-tracked ball that solves lost balls and tracks player statistics. A companion to the full product pitch.
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2025
Case StudyApple's Modern Business Strategy
Marketing, innovation, and financial analysis of Apple Inc.
An analysis of Apple's modern business approach across three lenses: premium pricing and marketing, an innovation strategy rooted in Steve Jobs' philosophy, and a financial model balancing dividends, buybacks, and debt.
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2026
ManagementMcLaren in the Automotive Industry
A management proposal: launching a luxury performance SUV
A full management plan responding to a CEO assignment — proposing a McLaren SUV to compete with the Lamborghini Urus. Covers strategy, target market, budget, profit margins, KPIs, staffing, and a phased launch timeline.
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2025
ConceptSmart Ball — Initial Idea Paragraphs
First write-up of the product concept and the pain points it solves
The original three paragraphs introducing the smart sports ball concept — how the idea was born on the golf course, the financial pain of lost balls, and the wider opportunity in sports analytics and entertainment.
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AP Capstone Projects
Research and argument essays from AP Seminar.
2026
AP ResearchThe Impact of AI Video Generators on the Credibility of Human-Made Videos
AP Research Academic Paper on AI video and authenticity
An AP Research Academic Paper (4,655 words) investigating how AI video generators like Sora, Veo, and Runway are reshaping the credibility of human-made videos across celebrity portrayal, the entertainment industry, and social media — backed by an original survey study.
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2026
SlideshowThe Impact of AI Video Generators — Presentation
Slide deck companion to the AP Research Academic Paper
A 34-slide presentation walking through the AP Research study on AI video generators and the credibility of human-made videos — covering the research question, literature review, original survey methodology, results, and conclusions.
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2026
VideoThe Impact of AI Video Generators — Elevator Pitch
Short video pitch for the AP Research project
A brief elevator pitch video distilling my AP Research project on AI video generators and the credibility of human-made videos into a quick, accessible summary.
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2024
AP SeminarFormula 1's Impact on the Environment
Individual Research Report on F1's path to sustainability
An AP Seminar IRR (Mock Task 1) examining F1's carbon footprint, the move to E10 fuel and 2026 power-unit changes, and the air-travel emissions still holding the sport back from full sustainability.
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2024
SlideshowFormula 1's Impact on the Environment — Presentation
Slide deck companion to the AP Seminar IRR
The Through My Perspective (TMP) slide deck accompanying my AP Seminar Mock Task 1 IRR on F1's environmental footprint and path to sustainability.
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2024
AP SeminarSelfless Moral Courage in the Civil Rights Movement
Individual Written Argument on selflessness during the Civil Rights era
An AP Seminar IWA (Mock Task 2, 2,208 words) arguing that selfless moral courage from leaders, Black protestors, and allies of other races and faiths drove the Civil Rights Movement to its legislative wins.
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2024
SlideshowSelfless Moral Courage in the Civil Rights Movement — Presentation
Slide deck companion to the AP Seminar IWA
The Individual Multimedia Presentation (IMP) slide deck accompanying my AP Seminar Mock Task 2 IWA on selfless moral courage during the Civil Rights Movement.
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2025
AP SeminarSocial Impacts of Greek Life
Task 1 essay on peer drinking, diversity, and social skills in fraternities and sororities
An AP Seminar Task 1 essay analyzing how Greek life shapes college students through three lenses: peer-driven drinking norms, the cultural impact of low diversity within Greek houses, and the social-skill trade-offs of joining a fraternity or sorority.
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2025
SlideshowSocial Impacts of Greek Life — Presentation
Slide deck companion to the AP Seminar Task 1 essay
The Through My Perspective (TMP) slide deck accompanying my AP Seminar Task 1 essay on the social impacts of Greek life.
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2025
AP SeminarThe Impacts of Wartime Experiences on Veterans
Task 2 Individual Written Argument on memory, PTSD, injuries, and false nostalgia
An AP Seminar Task 2 IWA (2,150 words) arguing that veterans' wartime experiences negatively impact their lives through memory, PTSD, and injuries — and that these effects produce a pattern of false nostalgia for an idealized past.
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2025
SlideshowThe Impacts of Wartime Experiences on Veterans — Presentation
Slide deck companion to the AP Seminar Task 2 IWA
The Individual Multimedia Presentation (IMP) slide deck accompanying my AP Seminar Task 2 IWA on the impact of wartime experiences on veterans.
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