Work
Assignments and projects from my business capstone class.
2025
SlideshowApple Business Strategy — Presentation
Slide deck on Apple's marketing, innovation, and finance
Co-presented with Corey Zaslow. Walks through the founding of Apple, the Jobs–Wozniak partnership, price skimming, the innovation flywheel, annual revenue growth, and a critique of Apple's pricing flaw based on Bain's Elements of Value.
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2026
SlideshowLaunching McLaren's First SUV — Presentation
Slide deck pitching a luxury performance SUV for McLaren
An 11-slide management pitch responding to a CEO assignment: design and launch a McLaren SUV to compete with the Lamborghini Urus. Covers the market shift, competitor proof, product strategy, revenue impact, budget, financial timeline, risk, and staffing.
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2025
Product PitchSmart Sports Ball — Product Pitch
A GPS-tracked ball that solves lost balls and tracks player statistics
An end-to-end business proposal for a sports ball with an embedded tracker — covering the pain point, target market, capital ask, valuation, patent strategy, marketing plan, and SWOT analysis.
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2025
VideoSmart Sports Ball — Elevator Pitch
A 60-second video pitch for the Smart Sports Ball product
A short elevator pitch video for the Smart Sports Ball — the GPS-tracked ball that solves lost balls and tracks player statistics. A companion to the full product pitch.
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2025
Case StudyApple's Modern Business Strategy
Marketing, innovation, and financial analysis of Apple Inc.
An analysis of Apple's modern business approach across three lenses: premium pricing and marketing, an innovation strategy rooted in Steve Jobs' philosophy, and a financial model balancing dividends, buybacks, and debt.
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2026
ManagementMcLaren in the Automotive Industry
A management proposal: launching a luxury performance SUV
A full management plan responding to a CEO assignment — proposing a McLaren SUV to compete with the Lamborghini Urus. Covers strategy, target market, budget, profit margins, KPIs, staffing, and a phased launch timeline.
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2025
ConceptSmart Ball — Initial Idea Paragraphs
First write-up of the product concept and the pain points it solves
The original three paragraphs introducing the smart sports ball concept — how the idea was born on the golf course, the financial pain of lost balls, and the wider opportunity in sports analytics and entertainment.
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