Business Capstone Portfolio
Hi, I'm Yahli Kotler — and this is my work.
A collection of business papers and case studies covering product pitches, corporate strategy, financial analysis, and management plans — written as part of my Business Capstone.
Focus areas
Selected Work
Featured papers.
2025
SlideshowApple Business Strategy — Presentation
Slide deck on Apple's marketing, innovation, and finance
Co-presented with Corey Zaslow. Walks through the founding of Apple, the Jobs–Wozniak partnership, price skimming, the innovation flywheel, annual revenue growth, and a critique of Apple's pricing flaw based on Bain's Elements of Value.
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2026
SlideshowLaunching McLaren's First SUV — Presentation
Slide deck pitching a luxury performance SUV for McLaren
An 11-slide management pitch responding to a CEO assignment: design and launch a McLaren SUV to compete with the Lamborghini Urus. Covers the market shift, competitor proof, product strategy, revenue impact, budget, financial timeline, risk, and staffing.
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2025
SlideshowMarketing: The Three Pillars — Presentation
Slide deck on segmentation, targeting, and positioning
My final presentation for the 2025 year — breaking down the three pillars of marketing (segmentation, targeting, and positioning) and contrasting in-house vs. agency marketing approaches.
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