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Business Capstone · Period D · 2025

Smart Ball — Initial Idea Paragraphs

First write-up of the product concept and the pain points it solves

ConceptProductResearch

I came up with my idea for my product while golfing, and I realized an issue that I was having. I kept on losing the golf ball nearly every hole. It made me realize I needed a solution to this problem, which is where my product came in. I immediately thought of putting a tracker in the ball. This led me to the larger idea — putting trackers in all kinds of sports balls and tracking statistics. This idea all came from simply losing sports balls.

The pain point my product solves is losing money on having to purchase new golf balls because people continually lose them. Surveys show that over 61 million people around the world are active golf players. Due to the high demand for golf balls, over 1 billion are sold yearly. However, over 500 million golf balls are lost annually in the US alone. This clearly shows how people have to continue repurchasing golf balls after losing them — a widespread problem.

Another pain point goes beyond golf, into all sports. Allowing athletes to track the statistics of their play through the balls they use would be highly beneficial worldwide. Take soccer: around 250 million people worldwide play, and 3–4 billion people claim to be soccer fans. Many of those fans would be highly interested in seeing the speed of a ball after a player shoots in a tense moment of a game. This entertainment aspect brings an entirely new perspective to how useful the product could be — and could one day revolutionize the sports industry.